Insensitive Advertisements in India - 2018

Jun 05, 18
Insensitive Advertisements in India - 2018

Every year, year after year many advertising agencies and companies try to appeal to the sensibilities of the majority of the population. In this process, they forget or ignore the sentiments of many others. Most companies still appeal to the societal stereotypes. All of them are so thick-skinned about it that they don't see the changes in the society. It is unfortunate that even in 2018 we have many advertisements that are shallow, obnoxious and insensitive. They blatantly perpetuate the societal stereotypes without giving a second thought.

ICICI Lombard:

ICICI-Lombard-insentitive-advertisement-2018-societal-stereotypes ICICI Lombard released an Advertising campaign for the United Nations' Global Road Safety Week in May 2018. The advertisement showed a father and his son traveling on a bike. The child prods the father the details of how he came to be a part of the family - whether he was dropped off at their doorstep, or at the temple etc. The father is flummoxed. Eventually, the punch line form the child is "If I am not adopted then why don't you give me a helmet to wear - don't you care about me?"

The fact is advertisements influence the society. Advertisers should know that with the great powers comes great responsibilities. However ICICI may want to spin the thought behind the ad, it is very evident that the thoughts do not belong to this century. Playing with societal stereotypes is one thing, but disparaging children, because they are adopted, is way too low for anybody.

This ad has since been taken down. This ad should have never been made.


Grofers insensitive advertisement 2018, super Mrs ka Super Market - gender stereotypes   Founded in 2013, Grofers is an Indian online grocery store. Grofers has to date raised more than $200 million from Sequoia Capital, Tiger Global, and SoftBank amongst others. In March 2018 India woke up to full-page advertisements by Grofers offering the lowest prices in groceries in the market. The ad was a basic layout with different products and their pricing nothing offensive. Where Grofers has it wrong is in their tagline - "Super Mrs ka Super Mkt".

Why is the supermarket only for Super Mrs? What about the Super Mr, Super Ms, and all the others? Is it only the Mrs (Wife's) responsibility to do the household shopping? Again playing to the gallery of preconceived gender roles.

Their tagline is also very much a part of their identity. If you go to their website and check their 'About Us' Page - you will see a photo of a bunch of men and one woman - with their Tagline running over the image. It seems that a bunch of guys with mindsets belonging to the previous century have pushed their agenda down all our throats. However, there is a reason why the world is pushing for equal pay and equal representation of women in companies. It is so that the men with narrow mindsets and extremely narrow world views can grow up and think beyond sexism.

Ongoing list of Insensitive Advertisements in India - 2018    

Leave a Reply

Notify of
Connect with Pictures Unfold
Featured / Pictures Unfold

6 days ago

Pictures Unfold

Pictures Unfold's cover photo ... See MoreSee Less

View on Facebook

3 weeks ago

Pictures Unfold

Amidst the burgeoning crisis of immigration and unemployment, two individuals who don’t speak a common language connect while working on the coffee plantations in a remote corner of India.The short film captures the subtle conversation about the lives of the marginalized
Save the date: August 13-16, 2020

Name: Frayed Lines
Director: priya belliappa
Category: Karnataka Competition Section
#bisff #bisff2020 #shorts #shortfilms #karnataka #Kannada #frayedlines #priyabelliappa

Visit for further details
... See MoreSee Less

View on Facebook

3 weeks ago

Pictures Unfold

4 more days to go!
Don’t miss these notable Kannada shortfilms that bring out the local sensibilities and different dialects of the region!
Save dates, August 13 – 16, 2020
Register now on

Sakkath Studio Frayed Lines Rishab Shetty Films Peppermint Pictures Prayog Studio Rutah Studios Common Man Movies BhitthiChitra Bicycle Productions

#bisff #bisff2020 #shortfilmfestival #shorts #kannada #competition
... See MoreSee Less

View on Facebook
Instagram @PicturesUnfold
This error message is only visible to WordPress admins

Error: No connected account.

Please go to the Instagram Feed settings page to connect an account.