Ad FilmsAd films lend credibility to the claims made by the marketer. The strong visuals, copy and audio arouses the right emotions and intended buying behaviours. But how many ads achieve that? We only remember a handful of ad films the rest of them are forgotten way before their ripe age. At Pictures Unfold, we always ensure that none of our ad films meet that fateful end.
We have been through various stages of advertising evolution and we can tell you it is much more difficult today than it was a few decades ago. At pictures unfold we adapted our way working to suit the needs over fragmented mediums, super distracted consumers,changing marketing goals.
Whilst making ad films we put on our marketers hat first. At Pictures Unfold we soak ourselves into deep product research and reach out to the end user for richer insights into the category. Not every insight is a powerful one. It takes careful analysis to garner one big idea to bet all buck behind. Once the big idea is convincing enough, the creative team thinks of numerous renditions to reach the same goal. We try to keep all subjectivity out of the equation and pick only the most hardworking creative.
With our ad films we build an instant connect with the audience, which is why they remember it years after they are off-air. Pictures Unfold assures that the creative never overpowers the product. Product is always the hero and the success is recalling it in the same breath with the creative. We keep the brand custodian in the loop and take their inputs at every stage of filmmaking. Furthermore, our films are deeply rooted in product stories and brand insights. It is little wonder that all the stakeholders are so appreciative of it.
Pictures Unfold has extremely experienced ad filmmakers. The team certainly has ample knowledge to tell what will work and what won’t even before the detailing of the concept. Above all, while working with us, you will love the process of ad films making, as much as we do. We put in our heart and soul into the process and it reflects every bit.