Ad films lend credibility to the claims made by the marketer. The strong visuals, copy and audio are supposed to arouse the right emotions and intended buying behaviours. But how many ads really achieve that? We only remember a handful of ads; rest of them are forgotten way before their ripe age. We take all care to ensure that none of our ads meet that fateful end.
We have been through various stages of advertising evolution and we can tell you it is much more difficult today than it was a few decades ago. And we have adapted our way of working to suit the needs of the over fragmented mediums, the super distracted consumers, and the changing marketing goals.
Whilst making ad films we put on our marketer hats first. We soak ourselves into deep product research and reach out to the end user for richer insights into the category. Not every insight is a powerful one and it takes careful analytics to reach one big idea to bet all buck behind. Once the big idea is convincing enough, the creative team thinks of numerous renditions to reach the same goal. We try to keep all subjectivity out of the equation and pick only the most hardworking creative.
Our ad films are known to build an instant connect with the audience, which is why there are remembered years after they are off-air. The creative never overpowers the product. The product is always the hero and it is recalled in the same breath, with the creative. We keep the brand custodian in the loop and takes his inputs at every stage of filmmaking. Our films are deeply rooted in product stories and brand insights. It is little wonder that they are so appreciated by every stakeholder.
We have extremely experienced ad filmmakers in our team who have ample knowledge to tell what will work and what wont, way before it is detailed and invested behind. When you work with us, you will love the process of ad films making, as much as we do. We put in our heart and soul into the process and it reflects every bit.